Strategic Marketing Analyst (Baerlocher)

Job Title:            Strategic Marketing Analyst

Location:           Cincinnati, Ohio

Job Type:           Full time

FLSA Status:     Exempt

About Baerlocher USA

Baerlocher USA is the U.S. affiliate of the Baerlocher Group, a global, family-owned chemical company with over 200 years of innovation. We specialize in high-performance additives for the plastics industry, helping customers across North America improve the performance, processing, and sustainability of their plastic and polymer products.

With local production and technical facilities in Cincinnati and Dover, Ohio, we combine hands-on customer support with the power of global R&D and manufacturing expertise.

Why Work With Us?

At Baerlocher USA, you are not just filling a role — you are contributing to smarter, more sustainable materials used across countless industries. Our team values technical excellence, collaboration, and continuous improvement, all within a stable, long-standing organization.

The Role: Strategic Marketing Analyst

The Strategic Marketing Analyst is responsible for supporting the development of commercial and technical strategies and execution plans by deepening the organization’s understanding of key market segments, customers, and trends through the collection, analysis, and interpretation of market data and customer feedback.

What You’ll Do

• Conduct primary and secondary market research to establish a deep understanding of customers, competitors, technologies, economic & regulatory drivers, and segment sizing.
• Track, analyze, and interpret market research reports, industry publications, and intellectual property to identify growth opportunities, risks, and emerging trends.
• Support the creation of go-to-market strategies, articulating Baerlocher’s value proposition, product and service offerings, pricing, and target customers.
• Build and present dashboards, reports, and executive summaries that clearly communicate complex data to a broad audience.
• Track relevant KPIs and report progress against strategic initiatives by collecting and analyzing financial and CRM data
• Conduct internal training and develop go-to-market tools to raise the organization’s commercial effectiveness in growing within prioritized markets.
• Create new processes, tools, and templates to improve the effectiveness of the market analysis function across all global regions.
• Support sales and operating planning and product management activities through data-driven insights.

What We’re Looking For

• Bachelor’s degree in marketing, business, economics, finance, or related field
• Comfortable interpreting and synthesizing complex data sets into actionable direction
• Self-starter capable of advancing projects, meeting timelines, proactively communicating, and delivering upon commitments with minimal supervision.
• Strong aptitude for data analysis and CRM tools such as Excel, Power BI, Salesforce, etc.
• Effective communicator with the ability to connect with a diverse, global audience
• Preferred: Prior in-role experience in marketing analytics, business intelligence, commercial operations, or market research
• Preferred: Industry experience within additives, chemicals, and/or advanced materials

What We Offer

• Competitive compensation
• Comprehensive benefits package
• 14 paid holidays
• Opportunities for growth within a global organization
• A collaborative, people-first culture